Final answer:
An author might use emotional appeal (pathos) to persuade their argument by targeting the audience's feelings and emotions.
Step-by-step explanation:
An author might use emotional appeal (pathos) to persuade their argument. Emotional appeals target the audience's feelings and emotions, evoking responses such as fear, compassion, or love. By appealing to the reader's emotions, the author can create a stronger connection and influence their perspective.
For example, an author might use a heart-wrenching personal story or vivid language to evoke sympathy or empathy in the reader, strengthening the emotional impact of their argument.