Final answer:
Nicole Borromeo's shock at the advertising is not specified, but could relate to the historical discrimination against natives in Alaska, controversial resource exploitation, or misrepresentation of indigenous communities. Without specific content of the advertisement, the exact reason for her shock cannot be determined. However, the contentious history of indigenous rights and representation offers context for why such an ad could be shocking.
Step-by-step explanation:
Nicole Borromeo, the general counsel for the Alaska Federation of Natives, was likely "shocked" when she heard the advertising for a number of potential reasons related to the historical and ongoing challenges faced by indigenous communities in Alaska. These challenges include misrepresentation in media, exploitation of natural resources, and historical discrimination, all of which might make certain advertising offensive or shocking. Unfortunately, without specific information on the content of the advertising in question, it is impossible to determine which specific factor caused her reaction.
The history of indigenous people in Alaska includes discrimination and exclusion, as seen in the establishment's signage prohibiting native service and employment opportunities. The continued push for resource exploitation in Alaska, such as oil drilling, without adequately accounting for the rights and lifestyles of the indigenous people like the Gwich'in, are contemporary examples where an advertisement might be deemed offensive or misleading due to the impact on these communities.
Considering the complexity of these issues, including historical segregation and the recent political debates on advertisement disclosure related to foreign entities and political contributions, it is understandable that certain advertisements might provoke a strong reaction from representatives of indigenous groups.