Final answer:
The answer to the student's question about the type of marketing represented by a company's ability to sponsor an event wholly or partially is 'b. Flexible'.
Step-by-step explanation:
The correct answer to the student's schoolwork question is 'b. Flexible'. Sponsorship as a marketing strategy offers a company versatility in terms of the level of involvement and investment in an event. Companies have the option to sponsor events wholly or in part, depending on their budget and marketing objectives. This flexibility in investment allows a company to tailor its sponsorship to a specific audience or goal, and to adapt to various marketing environments and opportunities.
Partnering with organizations for event planning and implementation can yield several benefits including expanded outreach by marketing to multiple networks, promoting diversity among attendees, and the fact that combined resources can be more cost-effective. These aspects of sponsorship signify that a company is not locked into one strategy over a specified period of time, which also encourages innovation and development of products that benefit a broader consumer base.