Question

Social judgment theory proposes that attitude change is most likely to occur when a message is perceived to fall within the latitude of

Answer 1

Attitude change is most likely to occur when a message is perceived to fall within the latitude of acceptance.

Step-by-step explanation:

Social judgment theory proposes that attitude change is most likely to occur when a message is perceived to fall within the latitude of acceptance (c). This refers to the range of opinions or attitudes that an individual finds consistent with their own beliefs. Messages that fall outside of the latitude of acceptance are more likely to be rejected or ignored.