197k views
4 votes
Sarah is going to the store to buy milk and cereal. she will most likely use ____ in her consumer decision-making process. a. limited decision making b. routinized response behavior c. high-involvement decision making d. extended decision making e. situational decision making

User Oleg Popov
by
7.8k points

1 Answer

0 votes

Final answer:

Sarah will most likely use limited decision-making in her consumer decision-making process for buying milk and cereal.

Step-by-step explanation:

In her consumer decision-making process, Sarah will most likely use limited decision-making. Limited decision-making is a type of decision-making where the consumer has some previous experience with the product or service and does some moderate information research before making a decision.

In this case, Sarah's decision-making process for buying milk and cereal is likely to be relatively quick and simple. She might consider factors such as price, brand familiarity, and personal preferences before making her purchase.

Unlike extended decision-making or high-involvement decision-making, Sarah's decision to buy milk and cereal doesn't require extensive research or evaluation of multiple options. It falls under the category of limited decision-making.

User FelikZ
by
9.1k points