Final answer:
The correct rhetorical appeal in the ad for Minty Mouth gum is pathos, as it seeks to evoke emotions related to social acceptance and confidence to persuade customers.
Step-by-step explanation:
The correct rhetorical appeal used in the provided text about Minty Mouth gum is pathos. This appeal to emotion is evident as the text attempts to connect with the audience's feelings of exclusion and self-consciousness regarding bad breath. It suggests that by purchasing the product, they will gain popularity and confidence, which are emotionally driven desires.
Rhetorical Appeals in Advertising
Rhetorical appeals are strategies that writers and speakers use to persuade their audience. In the context of the provided text, the emotional appeal (pathos) is central to convincing potential customers to buy the gum. The text does not primarily focus on logical arguments (logos) or the credibility of the company or product (ethos); instead, it targets the audience's emotions.
Understanding Rhetorical Strategies
Knowledge of rhetorical strategies can help individuals recognize and deconstruct persuasive messages in advertising. By understanding these appeals, one can make more informed decisions, regardless of the persuasive tactics employed.