Final answer:
The role of a spokesperson who addresses the media during corporate events is primarily informational, as they communicate and maintain the company's public image, which is linked to public relations activities.
Step-by-step explanation:
As a spokesperson for Cleveland wholesalers, addressing the media during corporate events, you represent the company by conveying information to the public and stakeholders. Therefore, in this role, you play a information role within the company.
The main responsibilities of a spokesperson fall under the realm of disseminating information and maintaining a positive public image for the company, which aligns with the practices of public relations. This role is distinct from those roles where decision-making, entrepreneurial, or interpersonal leadership is at the forefront, such as in management or executive positions within the company.