Final answer:
The ad uses 'loaded words and phrases' to emotionally persuade customers with offers that seem too good to miss and to disguise additional costs or commitments.
Step-by-step explanation:
The advertising strategy described in the ad uses the fallacious technique of loaded words and phrases. This technique employs emotionally charged words to influence the audience’s perception without providing substantive evidence. The phrase 'not one, but two headsets for the low, low price of $19.95' is designed to create excitement, implying that the deal is too good to pass up. Furthermore, the 'second set is free' claim is paired with 'you only pay shipping and handling,' which often masks additional costs. Lastly, the offer of a 'three-month subscription of beats magazine at no cost to you' that requires enrolling in auto bill pay and signing up for one year is an attempt to lock in the customer financially under the guise of receiving something for 'free.'
The fallacious technique being used in the above ad is the loaded words and phrases appeal to emotions. The ad uses enticing language like 'low, low price,' 'free,' 'no cost to you,' and 'first three months are free' to create a sense of excitement and urgency. By using these loaded words and phrases, the advertiser aims to grab the reader's attention and manipulate their emotions to make a purchase.