Final answer:
Ben & Jerry's ice cream has a more inelastic demand compared to the general ice cream market because of brand loyalty and unique flavors, which make consumers less sensitive to price changes.
Step-by-step explanation:
The demand for Ben & Jerry's ice cream is more inelastic than is the demand for all ice cream because Ben & Jerry's has brand loyalty and unique flavors that make consumers less sensitive to price changes. In economic terms, an inelastic demand means that the percentage change in demand from price A to price B is smaller than the percentage change in price. Ben & Jerry's high quality, strong brand image, and consumer loyalty contribute to a more inelastic demand compared to the general ice cream market, which includes many alternatives and is more sensitive to price changes.