Final answer:
The Boston Consulting Group Matrix classifies products into stars, question marks, cash cows, or dogs, guiding firms on investment and divestment decisions.
Step-by-step explanation:
The model that classifies products as stars, question marks, cash cows, or dogs is the Boston Consulting Group Matrix (c). This framework helps firms in deciding which products or services they should continue investing in, and which ones to divest. The BCG Matrix places products into four categories based on market growth and market share. Stars are products with a high market share in a rapidly growing industry, while question marks require investments to become stars or they could become dogs if left unresolved.
Cash cows are products with a high market share in a mature, slow-growing industry, providing steady income with little investment. Dogs have a low market share in a low-growth market, often considered a financial drain on the company.