Final answer:
The pizza company would be engaging in 'test marketing' by launching a gluten-free pizza in select cities and stores, which allows them to gather consumer feedback and adjust their product before a full-scale release.
Step-by-step explanation:
If the pizza company were to launch the gluten-free pizza in select cities and stores, it would be test marketing the product. By launching the gluten-free pizza in select cities and stores, the pizza company can evaluate the product's performance, make adjustments if necessary, and gather valuable insights before rolling it out on a larger scale. When a company introduces a product to a limited market, it can assess the product’s performance and gather valuable consumer feedback before a wider release.
This strategy allows the company to make adjustments to the product, marketing strategy, or distribution channels based on the consumer response in the test markets. Test marketing is a common practice in the business world, especially for companies launching a new product that targets a specific consumer group, like those requiring or preferring gluten-free options. It helps mitigate risk by evaluating the potential success of the product in a controlled environment, allowing for a more measured and calculated full-scale launch.