Final answer:
Consumer complaints are most commonly resolved by returning to the place of purchase, where direct interaction can often lead to a quick and satisfactory outcome. For more complex issues, the Federal Trade Commission (FTC) is an important resource, as they enforce consumer protection laws and regulate advertising claims.
Step-by-step explanation:
Most consumer complaints are resolved by d) returning to the place of purchase. Although other methods, such as legal action, assistance from a government agency or contacting a company's headquarters may also resolve issues, the first and most direct approach is commonly to go back to the store or entity where the product was purchased. Consumers often find that addressing the problem directly with the retailer can lead to a quicker and more satisfactory resolution, and many stores have policies in place to handle such complaints.
For broader issues and systemic complaints, agencies like the Federal Trade Commission (FTC) play a critical role in consumer protection. The FTC enforces federal consumer protection laws that prevent fraud, deception, and unfair business practices. With their focus on factual claims and advertising watchdog role, the FTC represents an excellent resource for consumers facing aggravating situations beyond simple returns or exchanges. The old Latin saying 'Caveat emptor,' which means 'let the buyer beware,' underlines the importance of consumer vigilance.