Final answer:
The soft-sell style, or atmospheric advertising, used by Theodore McManus worked better for selling a vision of what a product might do for the customer. This technique focuses on selling the benefits and transformation that the product could bring to the customer's life.
Step-by-step explanation:
The soft-sell style, also known as atmospheric advertising, used by Theodore McManus worked better for selling a vision of what a product might do for the customer. Rather than simply selling a product, McManus focused on selling the benefits and transformation that the product could bring to the customer's life. This technique is still used in modern marketing, where advertisers aim to connect with customers on an emotional level by highlighting how a product can improve their lives or fulfill their aspirations.