Final answer:
Reason-why copy is a soft sell advertising style that aims to build trust and credibility through logical reasons and factual information.
Step-by-step explanation:
In advertising, the hard sell style is characterized by a direct and persuasive approach, while the soft sell style is more subtle and focuses on building a positive brand image and emotional connection with the audience.
Reason-why copy is generally considered a soft sell advertising style. It emphasizes the logical reasons why a product is superior, without resorting to aggressive or pushy tactics. It aims to build trust and credibility with the audience by providing factual information and highlighting the product's benefits and features.
For example, a reason-why copy for a skincare product may focus on explaining the scientific research and evidence behind its effectiveness, rather than employing aggressive sales techniques.