Final answer:
Glossier should consider investing in research and development, marketing and advertising, and expanding into new markets or physical stores.
Step-by-step explanation:
Glossier should carefully consider how to best deploy the $52 million infusion of capital it has received from its series C fundraising. One way Glossier can utilize this capital is by investing in research and development to improve their existing products or develop new ones. This could involve conducting market research, hiring additional staff, or investing in technology and manufacturing equipment.
Another option is to allocate a portion of the capital towards marketing and advertising efforts to expand their customer base and increase brand visibility. Glossier could invest in targeted advertising campaigns, influencer partnerships, or collaborations with other brands.
Lastly, Glossier could also consider expanding into new markets or opening physical stores. This would require them to invest in real estate, hiring and training staff, and adapting their products to suit the needs and preferences of different regions.