Final answer:
Identifying potential ideas involves gathering information, brainstorming, and evaluating the feasibility of solutions through structured methods like concept matrices and prototypes.
Step-by-step explanation:
To identify potential ideas for solving customer problems, experiencing ah-ha moments, or thinking outside the box, a structured yet creative approach is necessary. Gathering information is a pivotal step, which can be done through several techniques, such as interviewing customers, examining existing products, consulting technical databases, and speaking with subject matter experts. Brainstorming sessions and idea dumps also play a crucial role in generating a diverse range of solutions.
Developing tools like a concept combination table and a concept screening matrix are instrumental in organizing these ideas systematically and evaluating their viability. Moreover, creating prototypes can help bring these concepts to life for further testing and refinement. Throughout this process, methodologies like root cause analysis aid in understanding the underlying issues that need to be addressed. The goal is to compile a wide array of potential solutions and then critically assess their feasibility and effectiveness.