Question

Look at the poster. poster for atwater kent radios. what technique does this advertisement use to achieve its purpose? it presents the positive association that everyone who purchases the radio will have years of happiness. it indicates that celebrities who own the radio have achieved years of happiness—and the viewer can have the same. it uses the bandwagon technique by expressing to the viewer that others who own the radio have achieved years of happiness. it reminds them of the past by highlighting the ways in which the radio gives people years of happiness. mark this and return

Answer 1

The Atwater Kent radio ad uses the bandwagon technique, suggesting that buying the radio leads to years of happiness like many others have experienced, which is a common advertising strategy to align a product with desirable outcomes and shared positive experiences.

Step-by-step explanation:

The technique used in the advertisement for Atwater Kent radios appears to employ the bandwagon fallacy as a persuasive strategy. This is evident when the advertisement suggests that everyone who purchases the radio will experience years of happiness. Its effectiveness lies in the implication that a consumer will join the multitude of satisfied customers by making the same purchase. The bandwagon technique capitalizes on the human desire to be part of a group or trend, indicating that owning an Atwater Kent radio is not just about the product, but also about the shared positive experience it promises.

Advertisements such as this are manifestations of the broader culture of consumption, where goods are marketed not just for their intrinsic value but also for the hope and aspirations they embody. Through radio, a medium that reached a vast audience in the 1920s, advertisers like Atwater Kent could effectively propagate the dreams of prosperity and happiness associated with their products, tapping into the desires and perceived needs of the listening public.