Final answer:
Jackson Katz's statement refers to the construction of masculinity as a cultural norm impacting societal views on violence. The media plays a role in shaping these norms through agenda setting, framing, and reinforcing stereotypes, often influencing young viewers' behavior and perceptions of violence, race, and gender.
Step-by-step explanation:
As Jackson Katz articulated in his discussion on school violence, "The issue is not just violence in the media but the construction of masculinity as a cultural norm." The media significantly influences societal perceptions through mechanisms such as agenda setting, framing, and socialization.
For example, aggressive behavior and the distortion of crime statistics can be influenced by how the media portrays certain demographics, potentially leading to misleading public assumptions about race and crime. Furthermore, the media often reinforces harmful stereotypes, subordinating women and prioritizing appearance over skill.
The portrayal of violence in media impacts young viewers, contributing to desensitization and an increase in both physical and relational aggression among children, as indicated by studies from Douglas Gentile, Lindsay Mathieson, and Nikki Crick.
Marketing means are used to shape the public narrative, often causing distrust in political institutions and sowing divisions within society.
The role of the media as a socializing force is complex, influencing not only individual beliefs and behaviors but also society's collective understanding and reality.