Final answer:
A value proposition clearly communicates the unique benefits and value a product or service provides, often leading to an increase in the payment received for work, making it popular among economists and the general public.
Step-by-step explanation:
Explaining how your product or service helps someone get jobs done by avoiding pains and increasing gains best describes a value proposition. A value proposition is a statement that highlights the unique benefits and advantages that a product or service provides to its users. It is popular with both economists and the general public because of the way it effectively communicates the value offered, which in turn can increase the payment received for work.
For instance, a new project management software may help users by streamlining their workflow, reducing time spent on logistics, and consequently, leading to an increase in productivity. By clearly explaining these benefits, the software's value proposition makes it an attractive option for potential customers looking to enhance efficiency in their jobs.