Final answer:
Social media is being used by health care organizations to build a reputation in the marketplace (C).
Step-by-step explanation:
Health care organizations utilize social media to build a reputation in the marketplace. Platforms like F.a.c.e.b.ook, T.w.i.t.t.e.r, and I.n.s.t.a.g.r.a.m allow these entities to engage with patients, share informative content, address concerns, and showcase their expertise. It's not just about marketing services but also fostering trust, sharing success stories, providing health tips, and creating a sense of community.
By being active and responsive on social media, healthcare organizations can humanize their brand, demonstrate their commitment to patient care, and establish credibility. It's a way to connect on a personal level, which can significantly impact how patients perceive and choose healthcare providers. While some basic functions like scheduling appointments or sharing service prices might be included on certain platforms, the primary focus is on cultivating a positive image and fostering relationships rather than transactional activities like ordering supplies.
The correct answer is c. Build a reputation in the marketplace.