Final answer:
The art of using language to inspire action is called rhetoric, a concept dating back to ancient Greece and encompassing persuasion and social change through language.
Step-by-step explanation:
The art of using language to inspire others to take action is known as rhetoric. This term dates back to the ancient Greeks, who realized the power of language not only for communication but also for persuasion. The abilities to argue a position, to inspire social reform, and to construct new cultural realities all fall under the umbrella of rhetorical skill. Artists and writers utilize rhetoric to convey political or social messages effectively, often acting as catalysts for change by re-imagining and re-articulating cultural narratives.
According to Aristotle, rhetoric involves the strategic use of ethos, logos, pathos, and kairos to persuade an audience. For example, in the context of social attitudes, language can perpetuate certain ideologies or challenge and reshape them. Modern discourse continues to recognize the influence of rhetoric in shaping social and cultural attitudes, as seen in the work of artists, politicians, and social activists.