Final answer:
The first step to creating a new customer is not selecting the relationship type. It involves identifying potential customers, targeting them, and engaging with them through marketing efforts.
Step-by-step explanation:
The statement is false. The first step to creating a new customer is not selecting the relationship type.
While selecting the relationship type is an important step in the customer relationship management (CRM) process, it typically comes later in the process after identifying potential customers, targeting them, and engaging with them through marketing efforts.
The initial step in creating a new customer is to identify potential customers who may have a need or interest in the product or service being offered.
This can be done through market research, customer surveys, or lead generation strategies.
Once potential customers are identified, the next steps involve targeting them with tailored marketing messages and engaging with them through various channels like email marketing, social media advertising, or direct sales.
Once the initial engagement is successful and a potential customer shows interest or expresses a need for the product or service, then the relationship type can be selected based on the nature of the customer's needs and preferences.
This may involve categorizing customers into segments such as first-time buyers, repeat customers, loyal customers, etc. based on their buying behaviors and interactions with the company.