Question

In the changing competitive landscape, new competitors are arriving on the scene that are threatening the continued success of Boomerang Company. Boomerang is now seeking to form strategic alliances to counter those competitive challenges. Boomerang is most likely in what market type?

a.Slow-cycle
b.Standard-cycle
c.Moderate-cycle
d.Fast-cycle

Answer 1

Boomerang Company is most likely in a fast-cycle market, characterized by rapid changes and uncertainty.

Step-by-step explanation:

Based on the given information, Boomerang Company is most likely in a fast-cycle market.

In a fast-cycle market, new competitors enter and exit quickly and there is a high level of uncertainty and rapid changes in technology. Boomerang Company's need to form strategic alliances to counter competitive challenges suggests that it is operating in a market characterized by fast-changing and unpredictable conditions.

This type of market requires companies to be agile and responsive to external forces, constantly adapting and innovating to maintain their competitive position.