Final answer:
A salesperson should emphasize value to the customer, rendering price a non-issue.
Step-by-step explanation:
A salesperson should emphasize value to the customer, rendering price a non-issue. Value refers to the benefits and advantages that a product or service offers to the customer. By highlighting the unique features, quality, and benefits of the product, a salesperson can show how it exceeds the customer's expectations and justifies the price.
For example, a salesperson selling a high-end smartphone can emphasize its advanced camera features, long battery life, and fast processing speed. By demonstrating how these features enhance the user's experience and meet their needs, the salesperson can create value in the customer's mind and make the price less important.
By focusing on value rather than price, a salesperson can build a stronger relationship with the customer, differentiate their product from competitors, and increase the likelihood of making a sale.