Final answer:
The question discusses the differences between traditional personal selling and relationship selling, with neither being considered the 'right' approach but both serving as guidelines for sales strategy.
Step-by-step explanation:
The question pertains to the key differences between traditional personal selling and relationship selling. Traditional personal selling typically focuses on short-term sales and one-time transactions while relationship selling emphasizes long-term interactions and building enduring partnerships with customers. Neither method can be deemed 'right' as each has its place in different business scenarios. Understanding these approaches helps in strategizing and making decisions that align with the sales objectives of a company.