Final answer:
The objective of relationship selling is to build and maintain long-term relationships with consumers and buyers.
Step-by-step explanation:
The subject of this question is Business and it is most likely a question that would be encountered in High School.
The objective of relationship selling is to build and maintain long-term relationships with consumers and buyers. It involves nurturing and cultivating connections, rather than focusing solely on making one-time sales and moving on to the next prospect.
By regularly connecting with contacts, providing them with valuable information, and inviting them to events, the goal is to establish trust and loyalty, and to become known as someone who genuinely cares about their needs, rather than someone who only reaches out when in need of something.