Final answer:
Sales efforts should be tailored to the appropriate way of doing business for a particular culture in order to improve effectiveness in a global business environment. Understanding cultural differences helps businesses establish strong relationships with potential customers and partners.
Step-by-step explanation:
Sales efforts should be tailored to the appropriate way of doing business for a particular culture in order to improve effectiveness in a global business environment. Each culture has its own customs, values, and communication styles, and understanding these cultural differences can help businesses establish strong relationships with potential customers and partners. For example, while directness is valued in American business culture, indirectness may be preferable in some other cultures. By adapting sales strategies to fit the cultural norms and expectations of a specific culture, businesses can increase their chances of success.