Final answer:
Consumer promotions create demand among consumers, while trade promotions influence supply in the distribution channel.
Step-by-step explanation:
In the context of marketing, consumer promotions refer to the activities that are designed to create demand for a product or service among consumers. These promotions can include advertising campaigns, discounts, coupons, contests, or free samples, among others. The goal of consumer promotions is to encourage consumers to try or purchase the product, and ultimately increase sales.
On the other hand, trade promotions are targeted towards the distribution channel, including wholesalers, retailers, and other intermediaries. These promotions are aimed at influencing supply by incentivizing the channel partners to stock and promote the product. Trade promotions can include trade shows, trade-in allowances, volume discounts, or special pricing for channel partners.
So, in summary, consumer promotions focus on creating demand among consumers, while trade promotions aim to influence supply in the distribution channel.