Final answer:
Sales promotions are targeted towards consumers or businesses, with different tactics used to encourage purchasing behavior in each market.
Step-by-step explanation:
Sales promotion is targeted towards either of two different markets: consumers or businesses.
For consumers, sales promotions can include tactics like discounts, coupons, free samples, or contests to encourage them to purchase a product or try a service. These promotions are aimed at increasing consumer demand and persuading individuals to choose a particular brand over its competitors.
On the other hand, sales promotions for businesses, also known as trade promotions, focus on incentives offered to retailers, wholesalers, or distributors. Examples of trade promotions include trade shows, volume discounts, or co-op advertising to motivate these business entities to carry or promote the product.