Final answer:
Advertisements need to appeal to different demographics by analyzing their characteristics and preferences, and tailoring the advertising content and messaging to resonate with them using suitable media channels.
Step-by-step explanation:
Advertisements need to appeal to different demographics in order to effectively reach and engage with their target audience. Marketers analyze demographic information such as age, gender, education, religion, and race to understand the characteristics and preferences of different groups of people. An example of how advertisements can appeal to different demographics is through the use of different media channels. For instance, a print (newspaper) or TV ad may be more effective in reaching older demographics, while social media and online platforms may be more suitable for younger demographics. Advertisements can also be tailored to specific cultural or regional preferences. In addition to media channels, the content and messaging of advertisements can be customized to resonate with different demographics. Advertisers may use imagery, language, and cultural references that are relatable and appealing to their target audience.