Question

. Rohawk, a laptop bag manufacturer, has created a new line of laptop bags with a feminine design. The target market for this new product is urban working women. In order to market it effectively to the targeted segment, the advertisements for Rohawk women's laptop bags show smart and successful young women professionals using these bags. This scenario is an example of _____.:

Answer 1

This scenario is an example of target marketing, where a company designs its marketing efforts to cater to a specific group of consumers.

Step-by-step explanation:

This scenario is an example of target marketing. Target marketing is a marketing strategy where a company identifies a specific group of consumers and designs its marketing efforts to cater to their needs and preferences. In this case, Rohawk has identified urban working women as their target market and has tailored their advertisements to appeal to this specific group.

The advertisements showing smart and successful young women professionals using the laptop bags is a tactic to connect with the target market and create a strong association between the product and the desired lifestyle. By featuring relatable role models, Rohawk aims to appeal to the aspirations and desires of urban working women.

Overall, the scenario illustrates how businesses strategically segment their markets and develop marketing campaigns to effectively reach and engage their target consumers.