Final answer:
Men value products that symbolize achievement, while women value products that symbolize attachment, consistent with traditional gender roles.
Step-by-step explanation:
In the context of special possessions and brands, the difference between men and women is that men consider products to be special when they symbolize achievement, whereas women consider products to be special when they symbolize attachment. This difference aligns with traditional gender roles where men are often focused on achievement and status, while women are inclined towards nurturing relationships and connectedness. This is reflected in the consumption patterns and the symbolic value that individuals assign to certain possessions and brands.