Question

Michael has become newly wealthy due to a large inheritance. In order to flaunt his prosperity, he buys a large house and an expensive car. He makes sure to display brand labels. Which of the following symbolic consumer behaviors does this scenario illustrate?

A) Social status transition
B) Frame switching
C) Divestment ritual
D) Reflexive evaluation
E) Sacred object profaning

Answer 1

This scenario illustrates the symbolic consumer behavior of conspicuous consumption, where Michael flaunts his wealth by buying luxury items such as a large house and an expensive car.

Step-by-step explanation:

This scenario illustrates the symbolic consumer behavior of conspicuous consumption. Conspicuous consumption refers to the purchase and display of expensive products as a way to communicate social status. In this case, Michael is flaunting his wealth by buying a large house and an expensive car and making sure to display brand labels. These luxury items act as symbols of his social standing and reflect his desire to be seen as prosperous.