Final answer:
A marketing organization outsources email delivery to maximize efficiency and reduce costs by hiring an external provider that specializes in this function. Outsourcing is different from offshoring but can include it if foreign contractors are used.
Step-by-step explanation:
A marketing organization that outsources email delivery to an online provider is engaging in the practice of outsourcing. This process involves the company hiring outside contractors to handle certain operations that could be more efficiently managed by a specialist external service provider - in this case, for the purpose of email delivery. Often, the motivation behind outsourcing is cost reduction, access to higher expertise, or improved efficiency.
Outsourcing is different from offshoring, which involves moving some of a company's operations to another country to take advantage of cheaper labor markets. However, outsourcing can also involve offshoring if the external contractors are located in foreign countries. By outsourcing functions like email delivery to specialists, a company can focus on its core business activities, while the trusted partners manage the outsourced functions.By outsourcing email delivery to an online provider, the marketing organization can benefit from the provider's expertise and resources, potentially resulting in more efficient and cost-effective email campaigns.