Final answer:
Smart Display campaigns offer automation through machine learning for ad placements and bidding, dynamic ad creation tailored to the target audience, a broad reach via Display Network, and a performance-based payment system.
Step-by-step explanation:
The key benefits of Smart Display campaigns include automation and optimization. With these types of campaigns, businesses can leverage machine learning to automatically manage ad placements and bidding to optimize for conversions. Moreover, Smart Display campaigns dynamically create ads from the assets provided, including headlines, images, and logos, ensuring the content is tailored to the target audience.Targeting: They offer advanced targeting options, such as demographic targeting, remarketing, and custom intent targeting, to reach specific audiences.
Another significant benefit is the broad reach of Display Network (GDN), which allows ads to be seen across a variety of websites and apps, increasing brand exposure. The performance-based payment system is also a benefit, as advertisers only pay for the ads when specific actions, such as clicks or conversions, are taken.