Final answer:
The HR director should recommend sharing the resort's stance and the union's strategy transparently, addressing employee concerns, and improving workplace conditions to preempt the need for union representation, while avoiding a joint presentation with the union representative.
Step-by-step explanation:
In response to union activity, the HR director should recommend that the resort hotel take a proactive and transparent approach. This includes sharing the company's position with the employees honestly, while also providing information about the union's strategy. Open communication can create trust and prevent misinformation. As such, the resort should present the company's stance on unionization, ensuring the employees are informed and can make educated decisions based on both the resort's perspective and that of the union representatives.
Furthermore, the HR director should focus on addressing workers' concerns and improving workplace conditions. This can involve setting up a mechanism to solicit and address employee feedback effectively, thereby reducing the appeal of a union which often seeks to address such concerns. However, it is important that the resort's management remains respectful and cautiously navigates these discussions to avoid escalation and maintain a positive work environment.
Conducting a joint presentation with the union representative is not advisable as it may give the impression of sanctioning the union's presence and could undermine the resort's position. Ensuring the hotel's compensation package lags behind competitors would not be a constructive strategy and might exacerbate the push toward unionization.