Final answer:
The advantages of Product or Customer structure include economies of scale, product team culture, and product expertise. However, disadvantages include weak customer focus (for product) and weak product focus (for customer).
Step-by-step explanation:
The advantages of a Product or Customer structure in business include economies of scale, product team culture, product expertise, and cross-functional communication. Economies of scale allow companies to produce goods at a lower cost per unit as they increase their production volume. Product team culture fosters collaboration and innovation, while product expertise ensures that customers receive the best possible solutions.
However, there are also disadvantages to consider. A Product structure may have a weak customer focus, as the company may prioritize product development over understanding and meeting customer needs. On the other hand, a Customer structure may have a weak product focus, as the company may struggle to develop and market new products effectively.