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How has the sustainability movement changed organizations' relations with their stakeholders?

Organizations focus on fewer key stakeholders but give those few more input on strategic decisions.
The focus has shifted from internal to external stakeholders, and stakeholder value is defined more broadly.
A broader range of stakeholders is now considered, allowing for a more active role in shaping policies and goals.
Customers are now considered as stakeholders in addition to shareholders, and there is more focus on providing them value.

1 Answer

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Final answer:

The sustainability movement has shifted organizational focus from strictly prioritizing shareholder interests to engaging a broader array of stakeholders, integrating considerations of environmental and social responsibility into corporate strategies, and being proactive about stakeholder communications and accountability.

Step-by-step explanation:

The sustainability movement has significantly altered organizations' relationships with their stakeholders by promoting a shift in focus from shareholder primacy towards broader stakeholder engagement. In contrast to the traditional emphasis on maximizing shareholder value as advocated by figures like Milton Friedman, modern stakeholder theory suggests that corporate decision-makers should balance the interests of all stakeholders, which now include a vast array of parties affected by the organization's operations beyond just shareholders, such as employees, customers, suppliers, the community, and the environment. This change is evident in today's corporate strategies that prioritize sustainability, social responsibility, and ethical considerations in business processes.

Organizations now recognize a more diverse group of stakeholders in policy-making and strategy development, reflecting a broader definition of stakeholder value that includes environmental and social dimensions alongside economic concerns. This shift is partly due to the recognition of stakeholders' active role in shaping public perception and their capacity to influence organizational success. Stakeholders need to be engaged proactively, and companies are increasingly accountable to a wider audience, which affects how organizations operate on a day-to-day basis and strategically plan for the future. The rise of sustainability has also led to the creation of standards and regulations, such as those from the Occupational Safety and Health Administration (OSHA), that govern corporate behavior in terms of worker safety, environmental responsibility, and consumer protection.

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