Final answer:
The HR director should focus on confidentiality, communication, and managerial support when conducting an engagement survey to proactively address employee concerns and improve work environment perceptions.
Step-by-step explanation:
The best course of action for the HR director in proactively addressing employee concerns with the engagement survey is to carefully balance the need for gathering accurate information with the potential impact on employee morale. The HR director can lean on best employer practices including:
By addressing recurring trends found in employee complaints and using those insights to shape the survey, the HR director can point out to the CEO the underlying issues that need to be addressed. Furthermore, incorporating stay interviews as an additional tool can provide deeper insight into the employees' perspective, complementing the survey results. This proactive approach demonstrates the commitment of the hospital to improving the work environment and employee engagement.