Final answer:
The main objective when applying make up is to improve the client's appearance by enhancing or covering facial features and making the eyes or other features stand out.
Step-by-step explanation:
The main objective when applying make up is to improve the client's appearance.
Cosmetics are used to enhance or cover facial features, such as blemishes and dark circles, and to make the eyes or other features stand out or look more attractive.
For example, mascara is used to darken, thicken, lengthen, and define the eyelashes, while eye shadow is used to add depth and dimension to the eyes.