Final answer:
Alex's explanation of the Coca-Cola banner reflects both the global ubiquity of American cultural icons and the controversies arising from their international operations. Vote splitting among multiple candidates from the same party can lead to unexpected election outcomes. Coca-Cola's production strategy highlights the importance of market orientation in global business.
Step-by-step explanation:
Alex explains the Coca-Cola banner within the context of globalization and its complexities. The banner, often written in various scripts such as Arabic or Khmer, symbolizes the widespread reach of American products and culture. However, the impact of this global presence is not always positive. For instance, Coca-Cola bottling plants have faced criticism for labor issues in South America and environmental concerns in India. Despite efforts to mitigate these issues, critics argue the company still consumes more resources than it replenishes, highlighting the challenges of a globalized economy.
In elections, the number of candidates from a particular party does not always reflect public preference. The landslide win for the Pepsi candidate occurs because the four Coca-Cola candidates split the votes among supporters, resulting in a situation called vote splitting, where the majority's preference isn't satisfied, leading to the minority candidate's victory.
Advertising tactics and corporate branding have evolved to deliver messages through various platforms, as seen with Miller beer. This form of synergistic advertising aims to imprint brand names into consumers' minds. In contrast, Coca-Cola's manufacturing process demonstrates a market orientation approach, where the company uses local ingredients, like water, to manufacture products closer to the consumer market to save on transportation costs.