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Which survey is more likely to reveal whether a sales consultant used a tablet during the sales process?

1 Answer

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Final answer:

A survey designed to ask about the sales process and technology used, such as an electronically administered survey, would be most effective in revealing if a sales consultant used a tablet. Demographic data on tablet ownership can provide context but is not specific to sales consultants' use of technology.

Step-by-step explanation:

For a survey to reveal whether a sales consultant used a tablet during the sales process, it would need to include specific questions regarding the use of technology in sales consultations. A survey like the one described in the scenario 107, testing at the 1 percent level of significance to compare tablet ownership between different age groups, may provide useful demographic information, but it is not directly designed to collect data on sales consultants' use of tablets. In contrast, a survey that specifically asks respondents about their experiences with sales consultants, such as the technology used during the consultation, would more directly gather the needed information.

Surveys such as the one found in - electronically administered research - could be adapted to ask questions about the sales process, including tablet use by sales consultants. Additionally, the data from Gartner indicating the trends in tablet sales can be supportive in interpreting the results, providing context on the prevalence and usage rates of tablets in different sectors, including sales.

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