Final answer:
The subject of this question is Business. It relates to determining suggested retail prices for road bikes in the context of Mikes Bikes business. Pricing strategies play a crucial role in a business's success.
Step-by-step explanation:
The subject of this question is Business. More specifically, it is related to pricing strategies in the context of the Mikes Bikes business. In order to determine the suggested retail prices for road bikes, Mikes Bikes would consider various factors such as manufacturing costs, competitor prices, market demand, and profit margins. Pricing decisions play a crucial role in a business's success. By setting the right price for their products, businesses can maximize their profits, attract customers, and gain a competitive advantage in the market. For example, if Mikes Bikes wants to position their road bikes as premium products, they might set a higher suggested retail price compared to their competitors. On the other hand, if they aim to target price-sensitive customers, they might opt for a lower price point to appeal to a wider market.