Final answer:
Product information in the media where space is not paid for by the company is known as earned media. Earned media refers to the publicity and exposure that a company's products or services receive through non-paid channels, such as news coverage, social media mentions, or word-of-mouth recommendations.
Step-by-step explanation:
Product information in the media where space is not paid for by the company is known as earned media. Earned media refers to the publicity and exposure that a company's products or services receive through non-paid channels, such as news coverage, social media mentions, or word-of-mouth recommendations. Unlike paid media where a company directly pays for advertising space, earned media is generated through positive public relations and customer satisfaction.
An example of earned media is when a product receives positive reviews on a blog, and the blogger shares their experience with their audience. Another example is when a news outlet covers a company's new product launch without any payment or sponsorship involved.
Earned media is often considered more valuable than paid media because it is seen as more trustworthy and genuine. Consumers tend to view earned media as unbiased and reliable since it is generated by third parties and not directly influenced by the company's marketing efforts.