Question

The media team at Prestige Worldwide uses a custom object called "Subscriptions" in Salesforce to manage Prestige's various content offerings. Prestige offers magazines, newspapers, books, and e-books. Subscribers can be subscribed to none or any of the above offerings. What custom field type would best be used to capture this subscriber preferences in Salesforce? (Choose 1)

(a) Text field
(b) Picklist field
(c) Formula field
(d) Multi-Select Picklist field

Answer 1

To capture subscriber preferences in Salesforce with multiple possible subscriptions, a Multi-Select Picklist field is the best choice since it allows multiple selections to be made from a list of options.

Step-by-step explanation:

The best custom field type to capture subscriber preferences in Salesforce, when subscribers can be subscribed to a range of offerings like magazines, newspapers, books, and e-books, would be a Multi-Select Picklist field. This field type allows users to select multiple options from a list, which is appropriate since a subscriber can have multiple subscriptions at the same time. A text field would not restrict input to predefined choices, a picklist field allows for only one selection, and a formula field is used for calculating values rather than choosing them.