Question

Building on its initial success of the Voter Activation Network, the Democratic National Committee moved beyond simply classing voters by whether they are likely to cast a vote and their party affiliation to also include what additional aspect of Web2.0?

a. Identifying voters who were likely to blog for a candidate or issue
b. Using "mash-ups" to select efficient driving routes on election day for
GOTV drivers
c. Using a "long tail" strategy to every voter to building support through niche issues
d. Influencing voters by having supporters use their social media relationships
e. Creating issue-related folkonomies to inform voters of important issues

Answer 1

The Democratic National Committee expanded its approach beyond voter classification by incorporating the additional aspect of d. Influencing voters by having supporters use their social media relationships.

Step-by-step explanation:

The chosen option reflects the DNC's strategic shift toward leveraging the power of social media for voter influence. Utilizing supporters' social media relationships allows for a broader and more personalized dissemination of campaign messages. By encouraging supporters to share information and endorsements on social platforms, the DNC taps into the potential of viral spread, influencing voters through the trusted networks of their peers.

Options (a) through (e) present different aspects of utilizing technology in political campaigning, but option (d) specifically addresses the integration of social media relationships for voter influence. In the contemporary landscape of Web 2.0, the ability to harness the interconnected nature of social media platforms is a powerful tool for political organizations to engage with voters and shape public opinion.

In summary, the DNC's adoption of social media influence signifies a strategic move beyond traditional voter categorization. The focus on leveraging social media relationships aligns with the dynamic and interconnected nature of Web 2.0, demonstrating the party's recognition of the evolving landscape and the importance of online networks in shaping political discourse and mobilizing support.

correct option is d. Influencing voters by having supporters use their social media relationships.