Final answer:
Educating a client on freezing a membership is essential as it helps retain benefits and avoid rejoining fees. Freezing provides flexibility for temporary circumstances, allowing members to resume their status when they return.
Step-by-step explanation:
It is important to educate a client on why they should freeze their club sun membership rather than cancelling it because freezing a membership often retains benefits that may be lost upon cancellation. If a client decides to cancel their membership, they might have to pay a rejoining fee or forfeit their current rate, whereas freezing might allow them to maintain their membership status and benefits for when they are ready to return. Additionally, freezing can be a more flexible option that accommodates temporary circumstances, such as travel or medical issues, without the need to go through the entire sign-up process again in the future.