Final answer:
Suggestive selling and personal recommendations are strategies used in customer service and sales to enhance experience, increase sales, and build loyalty by offering additional relevant products or services.
Step-by-step explanation:
Suggestive selling and making personal recommendations are key components of customer service and sales strategies. These techniques are utilized by businesses to enhance the customer experience, increase sales, and build customer loyalty. By understanding the customer's needs and preferences, salespersons can offer additional products or services that complement the original purchase, often by drawing on their own experiences or the experiences of other customers.
For example, a bookstore employee might suggest a popular accessory or a complementary book based on the genre the customer shows interest in. This is not only beneficial for business revenue but also for ensuring that customers feel valued and understood, potentially leading to repeat business. Employing effective suggestive selling strategies demonstrates in-depth product knowledge and a commitment to meeting customer needs.