Final answer:
Sans-serif fonts like Helvetica are generally easier to read on websites for body paragraphs and links because of their clean and modern appearance. Serif fonts can feel more classical but might be less readable on screens. Proper formatting with short paragraphs and blank lines also enhances readability.
Step-by-step explanation:
Readability of Fonts on Websites
When creating content for websites, choosing the right typeface is essential for readability and aesthetic appeal. For body paragraphs and links, readability is key to ensuring users can consume information without strain. While there are two basic types of letterforms, serif, and sans-serif, the latter is often preferred for website text. Sans-serif fonts such as Helvetica are known for their clean lines and contemporary appearance, making them easier to read on digital screens. In contrast, serif fonts have a more classical feel, with little tails or 'serifs' at the edge of letters, which can sometimes make them harder to read on screens, particularly at small sizes or lower resolutions.
Moreover, when it comes to creating an effective web copy, not only the choice of font but also the formatting plays a critical role. It is advisable to keep body paragraphs short and to the point, with a blank line between paragraphs to enhance readability. This approach caters to the way users read on screens and helps maintain their engagement.