147k views
5 votes
In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the

User Tbrisker
by
7.7k points

1 Answer

1 vote

Final answer:

Multi-Channel Funnel Reports attribute conversions and ecommerce transactions to the various marketing channels that contributed to the customer's journey toward conversion.

Step-by-step explanation:

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the various marketing channels that have played a role in the customer journey before the conversion took place. This type of reporting provides insights into the complex paths that users take, including touchpoints from direct traffic, organic search, paid search, referrals, and social networks among others. Understanding the entire conversion path is crucial for marketers to effectively assess the value each channel contributes toward the final conversion.

User John Cliven
by
7.8k points